Try to truck all visitors of your website and their behavior. Always monitor your existing traffic over a period of time.
Analyze their action on your website and understand what they are doing on your site.
Record your research observations and make the decision which Hypotheses testing (sample data provided by the audience) will be the best for your business.
The best marketing is to deliver the right message to the right people with the right channel.
Conversion rate optimization is very much essential for your business to reduce cost and save money. It will create more value for your existing visitors and generate leads for your business. To acquire new visitors is more costly and optimizing your conversion rate you grow your business by getting more customers that will make more revenue.
Conversion Rate = Number of Leads / your site traffic.
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