Search marketing is the process by using both paid and unpaid Marketing to gain visitors for a website and increases the visibility of your website in search engine results pages (SERPs).
Search Marketing combined with:
- SEO: Organic Traffic or visitors.
- SEM: Paid Traffic or visitors.
Again, Search marketing which is also called “search engine marketing,” So.it is the mix of SEO & SEM.
For learning about SEO & SEM, follow the below guides:
Why important in Bangladesh?
In Bangladesh, we can see the progressing of digital marketing and undergoing of Traditional Marketing. Now, day by day, the online users in Bangladesh are increasing especially in facebook. One thing is very clear that Bangladeshi people are very much depending on Facebook. But when they want to know anything they usually search in Google to get their targeted results.
To know details about Search Engine Marketing, you need to think about below things:
- Keyword Reseach
- Unique & Quality Content
- External & Internal Links
- Google Rules
Search marketing is the strategy where we promote our websites to increase Google Ranking(or others Serch Engine like Bing) with visibility.
You can do it by both paid & unpaid (organic) methods and main aim to reach Internet users.
Paid Marketing Ways:
- contextual advertisements
- ‘sponsored’ links
In Bangladesh, PPC is more valuable than listing.
Some Steps To Understand Search Engine Marketing
1.Definition of Search Engine Marketing:
According to Search Engine Land
“Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”
SEM is the combination of SEO & Paid Ads to get visitors from internet users.
2. Know The Synonyms of SEM:
It is essential to be clear about the differnt names of SEM that can create complexity to the new users. They are:
- PPC(Pay per click)
- Paid Search Ads
- PPC (Pay per call)
- CPC (Cost per click)
- CPM (cost-per-thousand impressions)
3. Know the way of getting Organic & Inorganic Traffic by SEM:
By proper using SEM, you can get both organic and Inorganic traffic for your website.
Organic SEO: Need to do the following things for organic traffic–
- First unique & quality content or Services
- Must be mobile friendly with site loading speed.
- Keywords related meta tags & description.
Inorganic SEO: Need to do the following things for organic traffic–
- Perfect Keywords
- Estimated Bids
- Ads or Landing Page testing
- Improving CTR
- Location-based Target
- ROI Calculation
4. Proper use of Paid Method:
It is very much needed to know the proper use of the paid method specially PPC for driving traffic. The following steps need to follow for PPC–
- Landing Page creation
- Title Line or Head Line creation
- Display URL/Permalink
- Description of Line 1 and 2
- Must need a CTA
Watch the video for PAID ADS
5. What Steps needed for SEM:
The following steps are involving in SEM.
1.Effective SEM Plan
2 Right Keywords for SEM
4. Site Submission
5. Quality Link Adding
Watch the video for using Right Keywords
Overall Benefits of Paid Ads:
- The best and noticeable benefits of Paid Ads that you will see your company at the top of the SERPs(search engine results page)
- The fastest way to get to the top
- More important for mobile
- Time-Saving and rapid benefits
- Trucking record of Keywords & each penny.